Real Creative Leadership
64 episodes - English - Latest episode: about 1 month ago -Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. Join us as we discuss topics and share strategies that will help us all become better creative leaders.
Real Creative Leadership is hosted by Adam Morgan and produced by The Stoke Group, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences.
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Episodes
Talking Khaki
September 15, 2020 16:00 - 30 minutes - 20.9 MBLearn how and when to start speaking business. As a creative leader, you now have a lot of new hats. Not only that, but you have new, non-creative peers. This means you need to learn how to talk business in business terms — or “talk khaki” as Adam Morgan calls it — to make sure everyone understands you and how you represent your creative team. Talking khaki means you know how to convey your ideas and needs effectively to your higher-ups and your business peers — in a way that helps them se...
Transform Your Team From Ticket Takers to Strategic Partners
September 02, 2020 18:00 - 29 minutes - 20.2 MBIt’s easy for creative departments to get so bogged down in delivering on requests that they lose sight of the big picture — the real WHAT behind the work they’re doing. When that happens, creativity takes a hit. Katie O’Brien saw the impact first-hand. As head of creative for luxury & specialty brands at Wayfair, Katie’s first priority was to shift her team from acting as reactive order-takers to becoming strategic and collaborative design thinkers. In this episode of Real Creative Leader...
Transforming Your Team
August 17, 2020 22:00 - 24 minutes - 16.8 MBGet strategic with your creative team. In the old model of creative agencies, there was a combined strategy and writing team to brainstorm the brand messaging, and then a creative team to take the messaging and “make it pretty.” But with the teams being separate, the actual execution of the message suffered. In this webinar, Adam Morgan shares all the benefits of combining creative with strategy. You'll learn: Why keeping the teams closely linked will yield better creative results The i...
How to Find a Common Language for Creative Feedback
July 29, 2020 20:00 - 32 minutes - 22.3 MBToo much frustration can arise from a language disconnect between creatives and business leaders. But both the creative and business sides of a company must learn to speak each other’s language if they want to succeed. Tune in to our next Real Creative Leadership episode to join Adam Morgan and Douglas Davis as they discuss how designers can become fluent in the language of business and strategy — and how it will transform your company. In this conversation with Douglas, you’ll learn: Wh...
Creating an Environment for Better Feedback
July 08, 2020 21:00 - 25 minutes - 17.5 MBWhether you’re the one giving it or the one receiving it, feedback can be a hard pill to swallow. It’s natural to respond emotionally to insufficient work, but it’s also natural to respond negatively to your work being critiqued. This emotional clash can put a strain on creative relationships in the workplace. Luckily, the feedback process doesn’t have to be painful. In this episode, Adam Morgan provides helpful advice on how to give constructive feedback—and how to receive it. During this...
How to Scale Your Creative Team — Part 5
June 24, 2020 22:00 - 25 minutes - 17.4 MBEvery team is different, but with the right combination of talent, technology, and strategic planning, you can determine the best way to flex and scale your team for positive results and creative inspiration. In this episode, Adam Morgan sits down with AJ Herrera, vice president of Brand and Advertising at VMware, to discuss how he structures his team and what scaling looks like for them. Discover more about the actual practice of scaling: Learn some methods for maintaining communication...
How to Scale Your Creative Team — Part 4
May 27, 2020 19:00 - 32 minutes - 22.4 MBStrong teams don’t develop by accident. A good manager doesn’t control every facet of a project or try to accomplish everything themselves. In fact, that mindset is a barrier to growth. In part four of How to Scale Your Creative Team, learn how to delegate responsibility so team members take ownership of their work and learn how to gauge whether each member is feeling over, under, or perfectly “whelmed.” Listen to part 4 of this series to gain more specific insights, like: Different me...
How to Scale Your Creative Team, Part 4
May 27, 2020 19:00 - 32 minutes - 22.4 MBStrong teams don’t develop by accident. A good manager doesn’t control every facet of a project or try to accomplish everything themselves. In fact, that mindset is a barrier to growth. In part four of How to Scale Your Creative Team, learn how to delegate responsibility so team members take ownership of their work and learn how to gauge whether each member is feeling over, under, or perfectly “whelmed.” Listen to part 4 of this series to gain more specific insights, like: Different me...
Why Creative Directors Should Care About Data — Part 2
May 21, 2020 20:00 - 17 minutes - 12 MBMake your data work for you. Part one of Why Creative Directors Should Care About Data tackled why creative directors should care about data. Now, in part two, learn how to use that data to its best advantage. The right data can inform your creative decisions, but you have to know what the right data looks like and understand what it’s trying to tell you. In this webinar, discover how to read the data to make the right creative decisions: Learn why the numbers themselves sometimes don’...
How to Scale Your Creative Team — Part 2
May 21, 2020 20:00 - 24 minutes - 16.5 MBGet the talent you need. In part one of How to Scale Your Creative Team, we discussed why scaling is important and how to know when it’s time for change. Now, in part two, dive into what skills you might need to add and how to find the best new talent. Learn about the many different avenues you can explore when scaling, and get the answers to questions like: What skills should I focus on scaling? How do I decide between hiring full-time employees, contractors or an agency? Where do I...
How to Scale Your Creative Team — Part 1
May 21, 2020 20:00 - 32 minutes - 22.5 MBGet ready for change. Change can come in an instant and navigating your team through growth or scaling back, or outsourcing projects or bringing them in-house, is the sign of a great leader. Many resources exist to help you as you scale, and knowing the right option for your situation will make your job easier. In this webinar, discover insights about the process of scaling up or down: Why you shouldn’t handle all the projects yourself. How to know when it’s time to scale. The advan...
How to Scale Your Creative Team — Part 3
May 21, 2020 20:00 - 20 minutes - 13.8 MBScale smart. Parts one and two of How to Scale Your Creative Team covered the why, how, and when of scaling and finding new team members. Part three tackles how to make sure your efforts to scale are most effective. Creative leaders sometimes think of scaling as linear, but really it’s a set of careful steps you take as you regularly evaluate your resources and your workload. Listen to part 3 of this series on scaling your creative team to gain specific insights like: Solutions when you...
Why Creative Directors Should Care About Data — Part 1
March 25, 2020 21:00 - 12 minutes - 8.36 MBFor creative inspiration, start with your data. Creativity and data don’t have to be enemies. We all do business in an insights-centric marketplace where data can’t be ignored — including its impact on creativity and the customer experience. In this webinar, discover how to use data as inspiration for your best creative ideas: Learn how to give your creative ideas a backbone that will stand up to boring, tight-fisted executives. Understand why limits and constraints sometimes result in t...
Why Creative Directors Should Care About Data
March 25, 2020 21:00 - 32 minutes - 22.3 MBReal Creative Leadership is building a community to address the challenges, strategy, and benefits of creative leadership. Join host Adam Morgan as we discuss “Why Creative Directors Should Care About Data.” There’s an old-school mentality that data and creativity don’t mesh, but we believe creative directors excel when they learn how to balance science and art. First, use data to get insights to really know your customers. Second, use those insights to take action. Third, measure and adjust...