Lynn Vannucci: Waterstreet Press & Arthur Vibert: Creativity & Innovation

Lynn Vannucci is the Publisher and Executive Editor at Water Street Press (2012), an independent, boutique, highly selective publisher not owned by a parent company or conglomerate. Lynn’s first novel, Coyote, was published by Bantam New Fiction in 1986. Lynn has written a weekly newspaper column, non-fiction articles for publications including San Francisco Chronicle, romance fiction (under a pen name), and included in an anthology of Italian-American women writers, The Voices We Carry (Guernica Press). She first appeared on Rread My Lips Radio on October 7, 2004 to discuss Dell Williams’s memoir, Secrets in the Garden, which Lynn co-authored.

Arthur Vibert has had a rich and varied career, working in advertising in London, Chicago, New York and San Francisco; working as a commercial director; video producer and more recently, writing and coaching. Arthur was responsible for co-creating the Max Headroom campaign for Coca-Cola (1985), the Saturn “Launch” campaign that introduced the Saturn car, as well as work for Levi’s, BMW, and many more. His work in video production includes collaborations with Apple, Mozilla and others. He shares his experience and background of “creating on demand” in his upcoming book, Creativity and Innovation: A User’s Guide due out in 2020 from Water Street Press. More recently, Arthur has been interested in working with people 40 and older who are dealing with the realities of aging in a culture that doesn’t really seem to know what to do with them. His message is simple: you are the author of your own life story – don’t let cultural expectations or the opinions of others push you into a life you don’t want to live.