02 - PAPA Advertising: Websites, SEO & Mac vs. PC

ReVive | Marketing for Manufacturers

English - September 05, 2018 05:00 - 35 minutes - 16.4 MB - ★★★★★ - 7 ratings
Business marketing manufacturing plastics b2b social media digital branding strategy industrial trade shows Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 01 - TypeOrange: Branding, Logo Design & Snow Sculpting

Next Episode: 03 - Manufacturers Association of Plastic Processors: Associations, Networking & MAPP Conference Preview

Jason Keller, partner of PAPA Advertising, joins Austin & Clint to discuss differentiating manufacturers on the web (6:20) and the importance of having a mobile friendly website (8:45). Discover why purchasing lists and bombarding them with emails can be a bad thing and how it can affect your website traffic (14:40). Understand the difference between SEO (search engine optimization) and PPC (pay-per-click) and how these tools work to get your website on page 1 of Google (23:30).