ReVive | Marketing for Manufacturers artwork

ReVive | Marketing for Manufacturers

26 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 7 ratings

Vive Marketing provides professional marketing services for manufacturing companies and service providers in the plastics and metals industry. By developing strategic marketing and communication plans that complement customers’ sales efforts, Vive inspires manufacturers through the creation, revision, and promotion of tailored brand identities. The goal? Produce results based on strategic initiatives that illustrate a distinct perception of our client’s brand.


Business marketing manufacturing plastics b2b social media digital branding strategy industrial trade shows
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Episodes

18 - Dianna Brodine | Optimizing Print & Digital Media Channels in the Manufacturing Industry

July 28, 2022 17:00 - 22 minutes - 15.5 MB

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we’re joined by Dianna Brodine, Vice President of Operations & Editorial content for Peterson Media Group. Dianna’s responsibilities carry through multiple publications like American Mold Builder, Plastics Decorating & Plastics Business. 

17 - Chad Halvorsen | Utilizing Videography As a Brand Asset in Manufacturing

May 23, 2022 16:00 - 15 minutes - 10.5 MB

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we’re joined by Chad Halvorsen, a seasoned Video Producer, Director, Editor and Drone Operator. Chad is here to discuss the importance of video as a brand asset, what the intricate process looks like and what you should do with your fancy new video once it’s completed. 

16 - Jack Dye | Grant Money -- Is Your Business Eligible?

April 26, 2022 17:00 - 9 minutes - 6.63 MB

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we’re joined by Jack Dye, Vice President at Applied Strategies International. Jack is going to share some pretty cool information on how businesses can use Jack as a strategic resource to apply for grants that ultimately supports your bottom line and boosts sales in a dry pipeline. 

16 - Jack Dye | Grant Money -- Is Your Business Eligible?

April 26, 2022 17:00 - 9 minutes - 6.63 MB

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we’re joined by Jack Dye, Vice President at Applied Strategies International. Jack is going to share some pretty cool information on how businesses can use Jack as a strategic resource to apply for grants that ultimately supports your bottom line and boosts sales in a dry pipeline. 

15 - Kylee Varga | Hiring for Character & Training for Skill

March 28, 2022 15:00 - 16 minutes - 11.4 MB

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. We’ve received a lot of positive feedback from our recent recruitment-based episodes and guests. With employment continuing to be a hot topic in the manufacturing industry, we’re excited to welcome Kylee Varga from Westminster Tool. Kylee is the head of Human Resources at Westminster Tool and is going to share what it means to hire for character and train for skill. 

14 - Jennifer Latiolais | How Marketing and Human Resources Coexist to Develop Brand Messaging and Create a Positive Employee Experience

February 22, 2022 16:00 - 11 minutes - 8.2 MB

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we’re excited to supplement last month’s podcast topic of “recruitment in manufacturing” by having Jennifer Latiolais join ReVive to share her impressive experience as a Marketing & HR professional in the plastics industry. Jennifer is going to share some key insights on developing messaging and stock interview questions, properly streamlining the o...

13 - Todd Nickerson | Recruitment In Manufacturing - Tips, Trends, Expectations and How To Rank Candidates

January 12, 2022 20:00 - 23 minutes - 16 MB

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we are joined by Todd Nickerson, the Recruitment Director at MBS Advisors. MBS advisors is a professional M&A Advisory and recruitment organization that is focused exclusively in the manufacturing space throughout the US – just like Vive Marketing! Todd is going to share some key insights on recruitment in manufacturing and present first-hand knowle...

12 - Andrea Tellan & Luca Teresi | Introduction to m-hub - First Global Plastics Manufacturing Application

October 21, 2021 13:00 - 14 minutes - 10.1 MB

In this episode of ReVive, Vive's host Jared Falkner welcomes Andrea Tellan & Luca Teresi to share m-hub's value proposition and what benefits this application can have for your brand. 

12 - Andrea Tellan & Luca Teresi - Introduction to m-hub

October 21, 2021 13:00 - 14 minutes - 10.1 MB

In this episode of ReVive, Vive's host Jared Falkner welcomes Andrea Tellan & Luca Teresi to share m-hub's value proposition and what benefits this application can have for your brand. 

11 - Keith Bradt | Sales & Marketing Alignment: Processes That Form Internal Cohesion

July 02, 2021 17:00 - 28 minutes - 19.6 MB

In this episode of ReVive, hosts Kyle Naber and Jared Falkner are joined by Keith Bradt an experienced sales and business professional who will share a little bit about his new business venture “Kallan Sales Development” and how important having a proper sales & marketing alignment is for optimal business success. 

11 - Keith Bradt | Sales & Marketing Alignment - Processes That Form Internal Cohesion

July 02, 2021 17:00 - 28 minutes - 19.6 MB

In this episode of ReVive, hosts Kyle Naber and Jared Falkner are joined by Keith Bradt an experienced sales and business professional who will share a little bit about his new business venture “Kallan Sales Development” and how important having a proper sales & marketing alignment is for optimal business success. 

10 - Joe Sadler | Virtual Events: Navigating Through Tradeshow Challenges from COVID-19

December 17, 2020 17:00 - 31 minutes - 21.4 MB

In this episode of ReVive, hosts Vive Marketing hosts Kyle Naber and Jared Falkner are joined by Joe Sadler, an event industry veteran, who provides insights for how to navigate through the new normal of trade shows.  How can I maximize ROI in a virtual trade show? Listen to the full episode to learn strategies and discover tips to make your next virtual event a successful one!

09 - Dave McGraw | Search Engine Optimization (SEO) - Understanding Data & Behavior to Improve Your Digital Presence

August 24, 2020 13:00 - 29 minutes - 20.5 MB

In this episode of ReVive, hosts Kyle Naber and Jared Falkner are joined by Dave McGraw, SEO Strategist at Vive Marketing, who provides a complete understanding of SEO. Learn more about all of the tools available to measure your company's digital trends and how you compare to competitors. Tune in for Dave's tips and tricks to increase your brand's online presence.

09 - Dave McGraw: SEO - Understanding Data & Behavior to Improve Your Digital Presence

August 24, 2020 13:00 - 29 minutes - 20.5 MB

In this episode of ReVive, hosts Kyle Naber and Jared Falkner are joined by Dave McGraw, SEO Strategist at Vive Marketing, who provides a complete understanding of SEO. Learn more about all of the tools available to measure your company's digital trends and how you compare to competitors. Tune in for Dave's tips and tricks to increase your brand's online presence.

08 - Teresa Schell: Finding Your Company’s Why - The Value of Unique Identifiers

June 19, 2020 00:00 - 19 minutes - 13.3 MB

In the comeback episode of ReVive, Vive Marketing's President / Owner, Teresa Schell joins new ReVive hosts Kyle Naber, Marketing Communications Specialist, and Jared Falkner, Business Development Lead, to discuss the value of your company’s unique identifiers or the company’s why and why this is important. Learn more about the value of this and how discovering the why can drive successful businesses to new heights. 

08 - Teresa Schell | Finding Your Company’s Why - The Value of Unique Identifiers

June 19, 2020 00:00 - 19 minutes - 13.3 MB

In the comeback episode of ReVive, Vive Marketing's President / Owner, Teresa Schell joins new ReVive hosts Kyle Naber, Marketing Communications Specialist, and Jared Falkner, Business Development Lead, to discuss the value of your company’s unique identifiers or the company’s why and why this is important. Learn more about the value of this and how discovering the why can drive successful businesses to new heights. 

07 - Harbour Results: Tariffs, Trends & 2019 Outlook

December 20, 2018 06:00 - 28 minutes - 13.2 MB

Cara Walton from Harbour Results joins Re:Vive to talk about the state of the manufacturing industry. Cara discusses the current tariff situations and the effect it is having on manufacturers. Also, the possibility of another recession has been a hot topic in the past year and Cara gives insight on what Harbour Results predicts is going to happen in 2019 and if we will actually see a recession. 

06 - Crestcom Leadership: Leadership Training, Employee Empowerment & Millenials

November 15, 2018 13:00 - 30 minutes - 13.9 MB

Darryl Warren, CEO of Crestcom Leadership Training joins the podcast to discuss the proper steps of leadership training for employees. Austin and Clint talk with Darryl about the workforce transition and how to build trust in your employee's and get millennials in the door for manufacturers.

05 - Star Plastics: Rebranding, Buy-In & Marketing in Manufacturing

October 17, 2018 05:00 - 28 minutes - 12.9 MB

Molly Ritchie from Star Plastics joins Re:Vive to discuss their recent rebrand. Molly talks with Clint and Austin about the buy in she needed to get from her leadership team to entertain a rebrand as well as other marketing tactics and how she convinced her dad to change the logo of the company he had built his entire life. 

04 (Part 2) - CI Design: Virtual Reality vs Augmented Reality

October 10, 2018 05:00 - 37 minutes - 17.2 MB

In part two of our 2-part series with CI Design, the guys dive a little deeper into sales enablement apps and how AR/VR will play into manufacturing soon. Discover how trade shows will begin to change and how to decipher the difference between Augmented Reality and Virtual Reality. 

04 (Part 1) - CI Design: Sales Enablement Apps

October 03, 2018 05:00 - 22 minutes - 10.2 MB

The team from CI Design joins Re:Vive for a two-part episode. In part one, Clint & Austin discuss with CI Design the importance of sales enablement apps and the shift away from PowerPoint decks.

03 - Manufacturers Association of Plastic Processors: Associations, Networking & MAPP Conference Preview

September 19, 2018 05:00 - 39 minutes - 18.1 MB

Troy Nix, Executive Director of the MAPP association connects with Austin & Clint to discuss the importance of building a stable network and the power that industry associations can have to help businesses in manufacturing. Troy discusses how MAPP was started and how companies have benefited from the MAPP organization. Austin & Clint talk with Troy about the upcoming MAPP Conference and how MAPP keeps the conference fresh and different to keep its members coming back.

02 - PAPA Advertising: Websites, SEO & Mac vs. PC

September 05, 2018 05:00 - 35 minutes - 16.4 MB

Jason Keller, partner of PAPA Advertising, joins Austin & Clint to discuss differentiating manufacturers on the web (6:20) and the importance of having a mobile friendly website (8:45). Discover why purchasing lists and bombarding them with emails can be a bad thing and how it can affect your website traffic (14:40). Understand the difference between SEO (search engine optimization) and PPC (pay-per-click) and how these tools work to get your website on page 1 of Google (23:30).

01 - TypeOrange: Branding, Logo Design & Snow Sculpting

August 22, 2018 05:00 - 38 minutes - 17.5 MB

Austin and Clint talk with Brett Tomczak, owner of TypeOrange, a design shop in Milwaukee, who brings numerous years of experience creating identities and logos for manufacturing companies across the United States. The guys talk with Brett about branding and how the identity of a company is more than just a logo (8:55). Why rebranding can be hard for some companies and the hesitations behind it (10:00). The importance of giving brand elements their own identity so they aren’t known as a meatb...

01 - TypeOrange: Branding, Logo Design & Snow Sculpting

August 22, 2018 05:00 - 38 minutes - 17.5 MB

Austin and Clint talk with Brett Tomczak, owner of TypeOrange, a design shop in Milwaukee, who brings numerous years of experience creating identities and logos for manufacturing companies across the United States. The guys talk with Brett about branding and how the identity of a company is more than just a logo (8:55). Why rebranding can be hard for some companies and the hesitations behind it (10:00). The importance of giving brand elements their own identity so they aren’t known as a meatb...

Re:Vive X Episode 0

June 14, 2018 05:00 - 1 minute - 872 KB

Austin and Clint introduce Re:Vive, a marketing podcast for manufacturers. Listeners will understand what marketing tactics and topics will be covered in the upcoming podcast series and get to know the hosts a little bit as well.