Episode 11: Social marketing and behavior change in conservation
Re-Quilibrium Podcast
English - August 18, 2015 14:29 - 40 minutes - 29.5 MBSocial Sciences Science Business Non-Profit technology behavioraleconomics behaviorchange business communication health psychology science socialgood Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 10: The super wicked problem of climate change
Next Episode: 12: Planning for Climate Change
"Marketing is both a powerful and positive tool for shaping our perceptions, actions, and social norms. I encourage anyone who's working in any cause-based mission to embrace social marketing as an important tool, especially those working in conservation." Brooke Sadowsky and Kevin Green from Rare join the podcast to discuss how working in conservation informs their social marketing and behavior change approach.