3: Rhetoric is not a dirty word
Re-Quilibrium Podcast
English - June 16, 2015 20:22 - 34 minutes - 32.7 MBSocial Sciences Science Business Non-Profit technology behavioraleconomics behaviorchange business communication health psychology science socialgood Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 2: So what is social marketing anyway?
Next Episode: 4: Mentorship and the academic track in social marketing
"Rhetoric is how we use symbols, whether images or language, to make sense of the world around us and communicate our particular perspectives to each other." Teacher, scholar, and writer Dr. Christy Seifert joins the podcast to discuss rhetoric, how it both reflects and reinforces culture, and how rhetorical analysis can benefit social marketers and communication professionals.