2: So what is social marketing anyway?
Re-Quilibrium Podcast
English - June 16, 2015 20:18 - 32 minutes - 25.9 MBSocial Sciences Science Business Non-Profit behavioraleconomics behaviorchange business communication health psychology science socialgood technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 1: Getting to know the Re-Quilibrium Podcast
Next Episode: 3: Rhetoric is not a dirty word
"When done well, social marketing programs really can be effective in creating large-scale change." Nedra Weinreich of Weinreich Communications joins the podcast to provide an introduction to social marketing and to illustrate how social marketing campaigns manifest in the real world.