How to Get Freedom With Your Creative Business – with Athena Calderone
Raw Milk - The Creative Business Podcast about social media, marketing, branding, blogging
English - December 04, 2018 11:00 - 56 minutes - 52.3 MB - ★★★★★ - 404 ratingsCareers Business Health & Fitness bethkirby blogger blogging branding creativeentrepreneur lifestyle localmilk marketing onlinebusiness rawmilk Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
One of the greatest challenges for aspiring creative entrepreneurs? Limiting our scope to a single area of expertise. We tend to dabble in many different creative realms, and it can feel impossible to limit our self-expression to just one thing. So, is there a way to collect all your passions under one umbrella and design a business that affords you the freedom to explore multiple creative outlets?
Athena Calderone is the entrepreneur behind Eye Swoon, an award-winning lifestyle brand and online destination for food, décor and lifestyle advice. Athena is an interior designer, chef and entertaining expert, and Eye Swoon serves as a unified voice for her many creative pursuits. Athena’s work has been featured in Elle Décor, Harper’s Bazaar and Bon Appétit, among many other publications, and her book, Cook Beautiful, is a James Beard award winner.
Today, Athena joins me to explain how she found purpose and a social outlet in cooking and interior design. She describes how sponsorships became her first revenue stream, discussing how her work with brand partnerships evolved from simple product placement to the design of a creative vision. Athena also offers insight around reaching out for collaborations, sharing her gratitude for the education she received from people she admires. I ask Athena about making time for creativity when faced with the demands of running a business, and she reveals her struggle to maintain a consistent self-care routine as a busy entrepreneur. Listen in to understand Athena’s take on prioritizing—as opposed to striving for balance—and learn how she built a brand that gives her license to be more than just one thing!
What You’ll LearnAthena’s evolution from one-woman-show to a team
The challenge of making time for creativity in your business
Why Athena still does her own social media management
The best online tools to help you plan your Instagram feed
Why Athena thinks about priorities rather than balance
Connect with Athena Connect with BethEmail [email protected]
Resources Mentioned