How To Be Original & Stand Out in the Creative Crowd – with Jen Olmstead

Raw Milk - The Creative Business Podcast about social media, marketing, branding, blogging

English - November 27, 2018 11:00 - 1 hour - 60.7 MB - ★★★★★ - 404 ratings
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Previous Episode: The Big Fears That Hold Creatives Back (and How to Overcome Them) - with Beth Kirby

Next Episode: How to Get Freedom With Your Creative Business – with Athena Calderone

So, you want to stand out as a creative entrepreneur. But how do you develop a design aesthetic that feels like you? Where do you go for inspiration that will resonate with your audience—without turning into a mash-up of the creatives you admire?

Jen Olmstead is the co-founder of Tonic Site Shop, a platform that offers customizable website designs for the modern, stylish creative. The cocktail-inspired templates allow online business owners to showcase their brands through designer-made sites tailored specifically to their audience. Jen also operates her own design studio, where she specializes in visual storytelling and creating unique brand and web experiences for creatives and small businesses.

Today, Jen joins me to share her approach to curating an innovative design aesthetic. She describes how she stumbled on her creative niche as a web designer and how she merges storytelling and design in her work. Jen explains why learning to say and hear NO is vital for business owners, discussing how Tonic Site Shop was born in response to a demand for her services. She offers insight on the realities of working remotely as a service-based mompreneur, sharing her take on the possibility of ‘doing it all.’ I ask Jen about her definition of branding as a reflection of us at our best, and she reveals her it’s-not-about-you approach to the process. Listen in for Jen’s advice around sourcing inspiration without replicating others and learn to develop a design aesthetic that makes you ideal client feel at home!

What You’ll Learn

How Jen’s upbringing taught her the value of storytelling

Jen’s journey from piano teacher to creative entrepreneur

Jen’s approach to developing an aesthetic for your audience

How to source design inspiration without replicating others

The realities of the business aspects of entrepreneurship

Connect with Jen

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