Ep. 35: Bill Hauser, SMB Team - Personal Injury PPC (Pay-Per-Click) Marketing

Listen to this episode of The Rankings Podcast as host Chris Dreyer interviews Bill Hauser, CEO of the SMB Team, about what it takes to run a successful pay-per-click advertising campaign for your personal injury practice. Tune in as Bill discusses how to optimize and monetize your Google Ads, the metrics to gauge your PPC marketing success, and why you should be using his keyword alignment method. 

Bill Hauser is the author of PPC for Lawyers (Not Dummies) and the CEO and President of the SMB Team, a Philadelphia-based law firm marketing agency. Bill's agency specializes in unique marketing solutions for small law firms, including paid search campaigns and social media advertising. Under his leadership, the SMB Team has seen 300% year-over-year growth for two consecutive years, and it currently manages over eight figures of annual ad spend. Bill is also the host of the SMB Team’s Lawyer Marketing Lab Podcast.

How do you implement successful and profitable PPC (Pay-Per-Click) campaigns into your personal injury law firm marketing strategy? According to paid advertising expert Bill Hauser, you shouldn’t even be spending money on Google Ads if your law firm’s monthly revenue isn’t within a specific range. However, if your firm does qualify for PPC marketing, you should be using Bill’s WAM (Word Alignment Marketing) method to maximize your ad spend.

With the WAM method, you determine how your potential legal clients are searching for lawyers, then align these words and search terms with your ad messaging. This will help you craft a unique selling proposition that successfully attracts and converts clients. So how can you start taking advantage of the WAM method and PPC marketing at your law firm? 

Listen to this episode of The Rankings Podcast as host Chris Dreyer interviews Bill Hauser, CEO of the SMB Team, about what it takes to run a successful pay-per-click advertising campaign for your personal injury practice. Tune in as Bill discusses how to optimize and monetize your Google Ads, the metrics to gauge your PPC marketing success, and why you should be using his keyword alignment method.