Ep. 34: Seth Godin - Making Your Personal Injury Law Firm Remarkable

In this episode of The Rankings Podcast, host Chris Dreyer sits down with renowned blogger, entrepreneur, and speaker Seth Godin to talk about how to make your personal injury law firm remarkable. They discuss how the “purple cow” analogy relates to law firms, the best strategies for differentiating your practice, and which marketing books you should pick up today. Stay tuned.

Seth Godin is an elite entrepreneur and the author of 19 best-selling books, including The Dip, Purple Cow, and, most recently, This is Marketing. He is a prolific blogger and has written over 7500 blog posts. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and five years later he also earned a spot in the Marketing Hall of Fame. He teaches a variety of workshops, including his life-changing altMBA program, and hosts the renowned Akimbo podcast. 

In 2020, personal injury attorneys are having a hard time differentiating their practice from the hundreds of others in the industry. Many are screaming on TV, rolling out billboards, and blasting ads with little to show for their efforts. But what if there was a tried and true way to make your personal injury law firm remarkable? 

According to elite entrepreneur and best-selling author Seth Godin, the problem with marketing a personal injury law firm is that the clients aren’t as knowledgeable about the practices of the industry. This means that personal injury victims may not know when to seek out justice, and, even when they do, they tend to feel alone before, during, and after the legal process. This creates a unique opportunity for personal injury lawyers to differentiate themselves by addressing the unique challenges of their clients—even if it means niching down to the smallest viable market.

In this episode of The Rankings Podcast, host Chris Dreyer sits down with renowned blogger, entrepreneur, and speaker Seth Godin to talk about how to make your personal injury law firm remarkable. They discuss how the “purple cow” analogy relates to law firms, the best strategies for differentiating your practice, and which marketing books you should pick up today. Stay tuned.