Ep. 33: Cameron Herold, COO Alliance - How to Find Your Perfect Second-in-Command

Tune in to this episode of The Rankings Podcast as host Chris Dreyer talks to Cameron Herold, Founder of COO Alliance, about his play-by-play strategy for recruiting the perfect second-in-command. Cameron shares his expert advice on interviewing for culture fit, networking with industry leaders, and, as a bonus, leveraging free PR tactics to improve your firm’s SEO rankings. 

Cameron Herold is the Founder of COO Alliance, a leadership training and peer support group specializing in the development of second-in-commands. Prior to founding COO Alliance, Cameron was the COO of 1-800-GOT-JUNK?, growing the company from $2 million to $106 million in six years. He is also a keynote speaker, the author of several highly regarded business books, and the host of the Second-in-Command podcast.

When does your law firm need a second-in-command? According to Cameron Herold of COO Alliance, it’s important to bring in a COO—or whatever title best matches their responsibilities—once your business has scaled to new heights. 

However, not just anyone can fit this role. It’s important to hire a second-in-command who aligns with your company culture, displays the characteristics of a leader, and, most importantly, operates as the yin to your yang. So how do you find the right second-in-command? 

Tune in to this episode of The Rankings Podcast as host Chris Dreyer talks to Cameron Herold, Founder of COO Alliance, about his play-by-play strategy for recruiting the perfect second-in-command. Cameron shares his expert advice on interviewing for culture fit, networking with industry leaders, and, as a bonus, leveraging free PR tactics to improve your firm’s SEO rankings.