Ep. 29: Ian Garlic, authenticWEB - Video Marketing for Lawyers

Personal Injury Mastermind

English - July 28, 2020 06:00 - 32 minutes - 29.6 MB - ★★★★★ - 21 ratings
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Previous Episode: 28. Neama Rahmani, West Coast Trial Lawyers - Digital Marketing, Medical Expertise, and Profit Sharing for Attracting and Retaining Elite Talent

Next Episode: 30. Chris Dreyer, Rankings.io - Part I. - Content Marketing for Lawyers

In this episode of The Rankings Podcast, Chris Dreyer interviews Ian Garlic, CEO of authenticWEB, about the incredible benefits of video marketing for personal injury attorneys. Tune in as Ian talks about which customer pain points your videos should address, how to optimize your YouTube videos, and why TikTok isn’t just for kids.

Ian Garlic is the CEO of authenticWEB, a company that specializes in telling the unique stories of small businesses in order to help them evolve and grow online. Ian is an award-winning expert in both video production and SEO, a published author in marketing strategy, and a featured speaker for organizations such as the New York State Trial Lawyers Association. He also hosts The Garlic Marketing Show podcast and teaches video marketing masterclasses on GiantsofVideo.com.

In this episode…

For personal injury law firms, video marketing is a massive opportunity just waiting to be unlocked. With the use of YouTube, video ads, and video retargeting campaigns, these firms can effectively get higher quality clients through their doors. But what kind of videos should you be creating?

According to Ian Garlic of authenticWEB, lawyers should create videos for each stage of the sales funnel. That’s because different types of video can be used to boost awareness, increase engagement, and delight current customers. As Ian says, it’s all about the right story at the right time.