Ep. 27: Joy Hawkins, Sterling Sky - Local SEO for Law Firms

In this episode of The Rankings Podcast, host Chris Dreyer and Joy Hawkins, owner and president of Sterling Sky, discuss the unmatched benefits of local SEO. Listen in as Joy shares her best practices for achieving top rankings within your firm’s location, combatting local spam and fake reviews, and maintaining your ranking when expanding to new offices.

Joy Hawkins is the owner and president of Sterling Sky, a consulting firm specializing in local SEO. She is a veteran of the SEO industry, with nearly 15 years of experience. In addition to her duties at Sterling Sky, Joy also runs the Local Search Forum and LocalU, writes a column for Search Engine Land, and speaks at various SEO conferences.

The competition to rank on the top of search engine results pages is intense for any law firm. This is especially true when you’re trying to rank for your specific location, and big spenders tend to lead the pack. But what if there was a way to achieve top rankings in your area without breaking the bank? 

Enter: local SEO. According to search engine marketing expert Joy Hawkins, local SEO is the best solution for lawyers looking to attract customers within their zip codes. Using tried and true strategies, such as building internal links and flagging fake listings, you can start paving your way onto the top of results pages in your location. 

In this episode of The Rankings Podcast, host Chris Dreyer and Joy Hawkins, owner and president of Sterling Sky, discuss the unmatched benefits of local SEO. Listen in as Joy shares her best practices for achieving top rankings within your firm’s location, combatting local spam and fake reviews, and maintaining your ranking when expanding to new offices.