84. Glen Lerner, Lerner and Rowe - A Steady Hand in a Shifting Industry

Personal Injury Mastermind

English - August 12, 2021 06:00 - 39 minutes - ★★★★★ - 21 ratings
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Previous Episode: 83. Seth Godin - Differentiation: How to Make Your Law Firm a Purple Cow

Next Episode: 85. Mike Budny, Influex — Creating Websites That Connect

Glen Lerner has built an everyman reputation with his delightful Lerner & Rowe TV ads and no-nonsense style. But it isn’t just anyone who can build the 2nd biggest personal injury firm in the US.

On this episode, Glen shares his keen observations on the competitive state of the PI industry, where the smart money is buying ads, and why Wall Street consolidation is coming to law firms. Plus, a masterclass on how to approach a negative review.