39. Curating a Dating App That’s Meant to Be Deleted with Justin McLeod
Raising the Bar with Alli and Adrian
English - February 12, 2021 11:00 - 53 minutes - 48.9 MB - ★★★★ - 228 ratingsEntrepreneurship Business Careers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 38. Why Alli Put a Ring on Boutique Jewelry Brand, Becket + Quill | with Meredith Quill
Next Episode: 40. Shit that Bugs Us: Covid Diets
Hinge has boldly positioned itself as a different kind of dating app, which replaces engagement metrics and retainment stats for real connection and authenticity. They don’t want you to use the app more — they want you to never have to use it again.
We dig into Hinge’s unique algorithm, which intentionally sidesteps the soul-destroying cycle of speed-swiping and ghosting. Justin reveals how Hinge has evolved from a dating app to a modern love expert service, and why the business of love beats any other day job.
Connect with us on Insta:
Alli: @alliwebb Adrian: @adrian.k
Resources:
Instagram: @hinge
Raising the Bar with Alli and Adrian is a production of Crate Media