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Win the Heart of the CEO and Win the Sale
RainToday's Sales Tips & Techniques Podcast
English - July 26, 2011 11:00 - 13 minutes - 12.4 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Avoid this Mistake When Asking for a Referral or Testimonial
Next Episode: Networking Mistakes that Hurt Your Business
Sales are not made financially; they're made emotionally. So, if you win the heart of the CEO, his emotional investment can temper any pessimistic financial opinions that might be brought to the table. The key is to be perceived as a peer to the chief executive and provide valuable guidance and advice, says Adrian Davis, CEO of Whetstone, Inc.