![RainToday's Sales Tips & Techniques Podcast artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts123/v4/fe/12/16/fe121653-7d38-cc12-d338-4596ed9defb4/mza_3055176687209596253.png/100x100bb.jpg)
Why You Need to Stop Trying to Beat Your Competition
RainToday's Sales Tips & Techniques Podcast
English - July 12, 2011 11:00 - 15 minutes - 14.1 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: A Ridiculous Way to Get Referrals
Telling customers you do something better than your competitor will only fall on deaf ears. They don't want to hear it. What they do want to hear is how you can make life better for them, says Ron Karr, author of Lead, Sell, or Get Out of the Way. And that means creating new alternatives that are going to produce better results for your customers.