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What C-Level Executives Want from Sales Meetings
RainToday's Sales Tips & Techniques Podcast
English - February 15, 2011 12:00 - 12 minutes - 11.6 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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If you have a meeting with a CEO and think you're going to win him over with your PowerPoint presentation, think again. C-level executives want you to come to them with ideas and new perspectives on the issues they're dealing with, not a presentation of your services. Approach the meeting as a consultant and give them an opportunity to discuss issues important to them, and you'll start to develop the trust necessary to turn that prospect into a client.