The Best Way to Reach and Sell to C-level Executives

RainToday's Sales Tips & Techniques Podcast

English - June 04, 2013 11:00 - 17 minutes - 15.8 MB - ★★★★ - 9 ratings
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Selling to C-level executives is more about making a single sale. It's about building long-term, lifetime relationships. That means you must approach high-level executives differently than other decision makers. Listen as Ago Cluytens, Practice Director EMEA at RAIN Group, discusses the best strategy for selling to C-level executives.