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Want people to notice your firm? Make sure your marketing
not only informs but also provides a memorable experience. That's what the
authors of Guerrilla Marketing for
Dummies say. Jonathan Margolis and Patrick Garrigan, who also work at The Michael
Alan Group, say you want to educate and entertain people. Do things that get
you noticed—and get people talking.

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Want people to notice your firm? Make sure your marketing
not only informs but also provides a memorable experience. That's what the
authors of Guerrilla Marketing for
Dummies say. Jonathan Margolis and Patrick Garrigan, who also work at The Michael
Alan Group, say you want to educate and entertain people. Do things that get
you noticed—and get people talking.