Marketing in a Recession
RainToday's Sales Tips & Techniques Podcast
English - February 04, 2009 18:00 - 8 minutes - 7.47 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Create a Culture of Growth, with Suzanne Lowe
This recession has spawned innumerable how-to-survive-a-down-economy pieces of advice: Focus only on the things that get you ROI and leads; focus on Internet marketing and cold calling; focus on relationships and networking; focus on your client base; build your brand. The list goes on. But, as Mike Schultz, publisher of RainToday.com and president of Wellesley Hills Group, explains, the one key insight you need to remember is that what has fundamentally changed isn't what you should do, it's what is happening inside the heads of firm leaders.
(Time: 08:09)