If you're looking to create a culture of business development at your firm, you'll want to follow all six factors in the window into business development performance. Miss one of the factors for any reason and you'll severely limit your success.


In part two of this two-part podcast, Mike Schultz, publisher of RainToday.com and president of Wellesley Hills Group, outlines factors #4-6 for creating a culture of successful business development performance. Be one of the rare service firms that focuses on all six factors and you'll need more people to get all of the new client billable work done.



(Time: 7:30)