How to Avoid Becoming a Commodity in a Buyer-Centric World

RainToday's Sales Tips & Techniques Podcast

English - July 27, 2010 13:00 - 19 minutes - 17.9 MB - ★★★★ - 9 ratings
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Sales has change significantly over the years, particularly for B2B services firms. These days everyone plays a role in helping to grow the business, and firms must have a client-centric approach, says Matt Heinz, author of Successful Selling. Listen as Heinz explains mistakes firms make with lead generation, how firms can win complex sales, and how to avoid becoming a commodity.