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How to Attract Clients and Make Money Using Webinars
RainToday's Sales Tips & Techniques Podcast
English - August 24, 2010 11:00 - 19 minutes - 17.4 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Webinars are a great way to build your brand, demonstrate thought leadership, and generate leads. They can also fill the gap when companies are not able to send staff to training. But for them to succeed, whether they're free or paid, you have to have a strategy. Listen as Lee Salz, author of Stop Speaking for Free, explains how to pick a topic that draws viewers, how to create a title that grabs people's attention, and the type of content you must provide if you want people to pay to attend your events.
* Full Disclosure: the link to purchase Stop Selling for Free is an affiliate link. And while the authors offered to pay us a small commission for anyone who purchases the book through us, we wouldn't promote it if we didn't think it was an excellent resource.