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Email Marketing Opportunities Most Firms Overlook
RainToday's Sales Tips & Techniques Podcast
English - May 08, 2012 11:00 - 14 minutes - 13.4 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: You Can't Afford Not to Have Onboarding Programs for Salespeople
Next Episode: One Sure Way to Increase Sales
You know how to use automated email to generate leads and nurture leads. But have you thought about using transactional email, such as order confirmations or even out-of-office messages, to engage with buyers? If not, you're missing out on an opportunity to provide value-added content that can lead to sales. Listen as Matt Heinz discusses how to how to get better use out of transactional emails, mistakes that cause email campaigns to fail, and tactics to capture prospects' attention.