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Buyer Personas Improve the Buying Process and Increase Sales
RainToday's Sales Tips & Techniques Podcast
English - May 07, 2015 11:00 - 22 minutes - 20.1 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 6 Sales Email Tactics that Trigger Replies
Next Episode: How to Ask for—and Receive—Qualified Referrals
Buyers are frustrated. Often sales reps are unprepared for meetings and unable to answer buyers' questions, causing the rep to lose the sale. To remedy that, companies need to gather insight about their buyers, create buyer personas, and use the information to help buyers, says Adele Revella, author of Buyer Personas.