Are Your Marketing Efforts Contributing to Revenue Growth?
RainToday's Sales Tips & Techniques Podcast
English - December 03, 2013 12:00 - 15 minutes - 14.1 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 4 Sales and Marketing Practices that Prevent Company Growth
Next Episode: The Worst Possible Way to Ask for a Referral
If there were one word to describe the future of marketing departments, you might say it's "accountable." Increasingly company executives want to know how marketing will contribute to the firm's top-line revenue growth, and marketers need to start providing answers, says Debbie Qaqish, author of Rise of the Revenue Marketer.