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A Paradigm Shift in Marketing
RainToday's Sales Tips & Techniques Podcast
English - April 23, 2013 11:00 - 13 minutes - 12.4 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The New Rule for Length of Prospecting Email Messages
Next Episode: How Techno-speak and Jargon Impede Business Development
Today's marketing efforts are not like past marketing efforts. Indeed marketing is undergoing a paradigm shift as increase importance is placed on quantitative results—chief executives want to know what to expect in return for their marketing spends, says David Scott, author of The New Rules of Lead Generation. Listen as Scott explains the shift, how the shift applies to B2B professional services firms, and his five-step plan for a lead generation campaign.