![RainToday's Sales Tips & Techniques Podcast artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts123/v4/fe/12/16/fe121653-7d38-cc12-d338-4596ed9defb4/mza_3055176687209596253.png/100x100bb.jpg)
A Growth Opportunity Most Companies Ignore
RainToday's Sales Tips & Techniques Podcast
English - June 12, 2012 11:00 - 17 minutes - 16.4 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Best Way to Influence Buyers and Advance the Sale
Next Episode: The Best Time to Send Marketing Email
Companies are sitting on a tremendous source of untapped growth—their customers. Most focus only on getting customers to buy—and keep buying, but that's only a fraction of the value firms can harvest from them, says Bill Lee, author of The Hidden Wealth of Customers. They can grow significantly more if they can turn customers into advocates—or rock stars—who will market and sell for you.