8 Steps for Creating a Brain-Friendly Sales Process

RainToday's Sales Tips & Techniques Podcast

English - January 14, 2014 12:00 - 20 MB - ★★★★ - 9 ratings
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When you think about some of the older sales approaches where they talk about overcoming a buyer's objections and wrestling them until they say yes, they sound rather combative. Instead Simon Hazeldine, author of Neuro-Sell, says sellers need a brain-friendly sales process, one that makes the customer's brain feel comfortable with you.