Hammering Down Your Hydration Plan with Hammer Nutrition Founder Brian Frank

#60 -  In this episode we're featuring Brian Frank, the founder and CEO of Hammer Nutrition. 

Hammer is one of the most trusted brands in endurance sports. And Brian is one of the most knowledgeable guests that we've ever had. If you've never heard of hammer nutrition. Well, that might be by design. 

Hammer focuses their marketing efforts on grassroots events, the very backbone that makes up our industry. They have a phone number where you can call them anytime and ask them questions and they focus on making quality products. 

This conversation was so good, it went on for two hours. So we decided to split it up into two episodes. 

In this episode, you're going to learn how an unorthodox childhood directly led to the start of hammer nutrition. 

We'll talk about:
- the early days of hammer and how Brian started the company at the age of 20 in his apartment in San Francisco;
- the supplement stack that he recommends everybody take, regardless of their activity level;
- why the fueling philosophy he lives by is less is best, and;
- what this means for athletes, especially those looking for maximum performance on race day.