The Reinvention of Veggie Grill
QSR Uncut
English - October 12, 2023 12:00 - 35 minutes - 24.6 MB - ★★★★★ - 27 ratingsEntrepreneurship Business Management restaurant food business leadership insights fast casual fast food entrepreneurship innovation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Restaurant Marketing in a Changing World, with Brandon Rhoten
One of the plant-based category's true pioneers recently had to shut down 12 locations. Cofounder and CEO, T.K. Pillan, joins QSR editorial director Danny Klein to discuss the difficult decision, why it was necessary, and how it allows Veggie Grill to be laser-focused on its founding mission. Also, where the category is headed, and what Veggie Grill's menu-driven plan to separate from the pack will look like.