PBTO50: Understanding Why We do, What We do with Dilip Soman
Pushing Beyond the Obvious
English - February 09, 2017 02:30 - 36.2 MB - ★★★★★ - 3 ratingsBusiness Education business entrepreneurship health interview entrepreneur leadership finance marketing fitness culture Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: PBTO51: Non-Obvious Trends with Rohit Bhargava
Who is on the show: In this episode we host, Dr. Dilip Soman. He is a behaviour scientist and the author of the book The Last Mile, and is a Professor of Marketing and holds the Corus Chair in Communications Strategy. His researches behavioural economics and its applications to consumer wellbeing, marketing and policy. He is also the director of the India Innovation Institute at the University of Toronto. He works with ideas42 and serves as advisor to a number of welfare organizations. Why is she on the show: In his book The Last Mile, he tackles a very important topic. He […]