Purpose 360
186 episodes - English - Latest episode: 14 days ago - ★★★★★ - 21 ratingsBusiness is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.
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Episodes
The New York Times Finds Purpose in Truth
November 19, 2019 11:00 - 45 minutes - 41.7 MBIn an era of fake news and alternative facts, the media is finding a new purpose rooted in transparency and truth. The New York Times’s purpose, “We seek the truth to help people understand the world,” hinges on a critically important idea: that the truth is worth it. In this episode, Amy Weisenbach, Senior Vice President of Marketing, talks about how this core tenet was driven by purpose and brought to life through the power of storytelling. First aired in 2017, the New York Time...
CECP: Giving in Numbers 2019
November 07, 2019 17:45 - 42 minutes - 39.7 MBGiving in Numbers, CECP’s annual report on corporate social investments, is often considered a bible for corporate and nonprofit professionals alike. Now in its 14th edition, and based on 18 years’ of benchmarking data, Giving in Numbers is based on company-reported information from more than 300 companies. Carmen Perez, Senior Director of Data Insights, and Andre Solorzano, Senior Manager of Data Insights at CECP, joined Carol to share the story behind this nearly two decades-long...
Brewing a purpose with AB InBev
October 23, 2019 10:00 - 49 minutes - 45.4 MBAB InBev exists to do a lot more than brew your favorite beers. The company’s purpose — to bring people together for a better world for the next 100+ years — comes to life in more ways than we could cover in one episode. Yet it is grounded in a very simple idea: that culture defines the company. Pablo Jimenez, AB InBev’s Global Vice President, Reputation & Communications, joined Purpose 360 to unpack the company’s “Dream. People. Culture.” approach to bringing people together for ...
Redefining Corporate Reputation
October 08, 2019 10:00 - 47 minutes - 44.4 MBReputation is corporate currency today. Yet reputation can seem hard to quantify—and at a time when transparency and authenticity are expected by all stakeholders, the ability to measure and track reputation is critical. Enter Reputation Institute. Now in its 21st year, the organization is a data, analytics, and insights platform powering companies to understand and build reputation. Kylie Wright-Ford, the Institute’s CEO, joined Purpose 360 to discuss the company’s approach to me...
Force for Nature
September 25, 2019 10:00 - 53 minutes - 49.3 MBThis Climate Week, the future of our earth is top of mind. But for Restore the Earth Foundation, this is just one week out of the year that the nonprofit dedicates to our planet—starting with restoring 1 million acres in the Mississippi River Basin, known as the North American Amazon. It’s a huge task, and one that Restore the Earth Foundation can’t tackle alone. The organization’s pioneering model, which leverages the power of multi-billion dollar corporations to fund boots-on-the...
Bridging Hope and Possibility with Cisco
September 10, 2019 10:00 - 47 minutes - 43.9 MBCisco is in the business of connecting people. To Cisco, that means more than providing industry-leading technology—it means creating a world of potential to make the impossible possible. Tae Yoo, Senior Vice President, Corporate Affairs and CSR, joined Purpose 360 to talk about Cisco’s legacy of connecting people for business and societal impact, and bold goal to positively impact 1 billion people via digital solutions by 2025. Core to this effort is the Cisco Networking Academy, ...
CECP is making business is a force for good
August 27, 2019 10:00 - 45 minutes - 42.5 MBImagine a world where all businesses exist to help society – and make a profit in the process. That’s the future CECP (Chief Executives for Corporate Purpose) is building. Founded by Paul Newman in 1999, CECP is a CEO-led coalition working to redefine the ways in which companies engage with stakeholders to better serve society. In this episode, Carol talks with Daryl Brewster, CECP’s powerhouse CEO and former Nabisco and Krispy Kreme executive. Under his leadership, CECP convenes 2...
Purpose Makes Community Possible at US Bank
August 13, 2019 10:00 - 42 minutes - 39.8 MB570 hours per day. That’s the number of hours US Bank employees volunteered, daily, in their communities last year. US Bank’s 74,000 employees don’t give back just because they have big hearts for helping those around them – giving is a core value at US Bank, driven by purpose and activated through the company’s Community Possible platform. Reba Dominski, Chief Social Responsibility Officer and President of the US Bank Foundation, joined Purpose 360 to talk about how purpose drive...
Making Capitalism More “JUST”: Martin Whittaker of JUST Capital shares the organization's bold vision to reshape how corporate America works
July 30, 2019 13:00 - 43 minutes - 39.9 MBThe world needs more just companies. But what makes a company “just”? JUST Capital is an NGO working to help corporations evolve their business and societal commitments to make capitalism more “just.” That’s a big task, but one that JUST Capital’s CEO, Martin Whittaker, relishes. Martin joined Purpose 360 to discuss the genesis of JUST Capital (which was founded by legendary investor Paul Tudor Jones II) and how it’s setting a roadmap for corporate America – defining the actions an...
Johnson & Johnson is changing the trajectory of human health
July 17, 2019 10:00 - 52 minutes - 48.4 MBSince 1943, global health powerhouse Johnson & Johnson has been guided by a simple credo. You wouldn’t think that something etched in stone (literally) could help a multi-billion-dollar brand navigate decades of changing consumer needs, drastic shifts in healthcare, and turbulent global markets—but it has. That’s because Johnson & Johnson doesn’t just dust off the credo now and then—the company lives it every single day. Michael Sneed, Executive Vice President, Global Corporate Aff...
General Motors is moving humanity forward
June 25, 2019 13:00 - 52 minutes - 48.2 MBZero Zero Zero: zero emissions, zero crashes and zero congestion. This profound goal is CEO Mary Barra’s approach to reinventing General Motors for today, tomorrow, and the next 100 years. Few industries have evolved as rapidly (and sometimes turbulently) as the automotive industry. In its 100-year history, GM has faced challenges, both internal (faulty ignition switches) and external (the recession). Yet today, the company is thriving. That’s in large part to Barra’s commitment to...
Reshaping the Role of Business at CECP
June 11, 2019 13:00 - 26 minutes - 24.7 MBRoving reporter Carol Cone spoke with leaders in social purpose at the CECP (Chief Executives for Corporate Purpose) Summit last month. A global convening of 300+ of the world’s top minds in purpose, this year’s Summit addressed growing societal and stakeholder expectations that companies serve a purpose beyond profit. Catch a behind-the-scenes “listen” into the Summit in this special episode of Purpose 360. Resources: • CECP – Chief Executives for Corporate Purpose • CECP Summit...
Pete and Gerry’s wants you to believe in what you buy
May 28, 2019 10:00 - 45 minutes - 41.7 MBHappy chickens are Pete and Gerry’s north star. You’ve likely seen the organic egg brand in your local supermarket dairy aisle. And if you haven’t tried the eggs, add them to your shopping list. Pete and Gerry’s, through a network of 40+ independent family farmers, produces free-range, organic, Certified Humane® eggs. Passed down through three generations, the enterprise puts the health of its hens—and its customers—above all else. In this episode, CEO Jesse Laflamme shares the Pe...
CVS Health follows a profound purpose prescription
May 07, 2019 23:02 - 50 minutes - 46.6 MBWould you sacrifice more than a billion dollars in sales to do the right thing for people’s health and wellness? That’s the decision CVS Health made in 2014 when the company removed tobacco products from all stores nationwide. CVS made this decision because selling tobacco products was at odds with its vision to become a healthcare company with the distinct purpose to help people on their path to better health. Eileen Howard Boone, SVP of Corporate Social Responsibility & Philanthr...
More than a quack: the story behind Aflac’s big heart
April 30, 2019 16:00 - 44 minutes - 41.5 MBYou probably know the Aflac Duck, but do you know the company behind it? Catherine Hernandez-Blades, Aflac’s SVP, Chief ESG and Communications Officer, joined Purpose 360 to share how Aflac deftly manages reputation in a volatile world and bestowed a new social purpose on its beloved mascot. As a cancer insurance pioneer, Aflac has a now 24-year, $131M commitment to childhood cancer. Two years ago (in partnership with Carol), the company evolved and deepened that commitment by crea...
Saving the Earth, one load at a time
April 23, 2019 16:00 - 32 minutes - 30.6 MBThis Earth Day, we’re joined by Jonathan Propper, Founder and CEO of Dropps. He’s the maverick behind the original laundry pod, and has guided Dropps to a number of firsts, including eliminating detergent dyes and adding bittering agents to deter children from eating pods. Behind all that innovation is a desire to create a healthier Earth. Laundry isn’t going away (as much as we wish it would!), and the ways in which we consume products is becoming more critical. As a social ent...
Exploring United Way Worldwide’s digital disruption
April 16, 2019 16:00 - 49 minutes - 45.5 MBUnited Way isn’t new—but it’s creating a new way for NGOs to engage with people around the world through technology. William Browning, United Way Worldwide’s Chief of Digital Transformation and Technology, joined Purpose 360 to talk about the organization’s shift from transactional to transformational. As the world’s largest privately-funded nonprofit, United Way’s scope is vast: 2.9 million volunteers, 10 million donors, and 60 million people served in 2017. Now, the legacy organ...
Connecting the Salesforce “Ohana” through a pioneering model
April 09, 2019 13:00 - 42 minutes - 39.3 MBAre you tapping every opportunity to draw power from your organizational culture? In this episode, Henk Campher, VP Brand and Communications at Salesforce, shares insights from a company that challenges its people and customers to do good, especially in the face of challenges. It starts with putting Ohana – Hawaiian for “family” – at the center of Salesforce’s purpose journey. For the company, Ohana includes employees, customers and other stakeholders, and requires focus and the ab...
The Aflac Duck goes to Austin! Stories of Impact at SxSW
April 04, 2019 10:00 - 40 minutes - 37.3 MBCarol tagged along with her roving reporter — My Special Aflac Duck — to South by Southwest in Austin earlier this month. Together, they celebrated the success of the duck as a finalist for the best invention award. This week, we offer a special bonus episode in which you can learn more about My Special Aflac Duck and hear stories of impact as Aflac works to put the duck in the arms of more kids around the world. Links and Resources See My Special Aflac Duck in action at The Afla...
Persistence, partnership and passion help women Go Red
March 26, 2019 16:00 - 43 minutes - 40.7 MBThe American Heart Association (AHA) launched its Go Red for Women campaign 15 years ago when Kathy Rogers, AHA’s EVP for the Western States Affiliates, was charged with creating a consumer- and patient-facing campaign that would change the way we think about heart health. Did she ever! Since Go Red for Women launched, it has helped more than 2 million women learn their personal risk of developing heart disease by taking the Go Red Heart CheckUp; generated 5 billion media impressio...
Timberland’s Earthkeepers lace up for global sustainability
March 19, 2019 16:00 - 45 minutes - 42.4 MBTimberland is well known for its Yellow Boot. You know the one—chunky sole, nubuck upper, black leather collar. It’s a design that has weathered 40-plus years of footwear trends and market shifts, maintaining its position as both a functional work boot and fashion item. It doesn’t get much more sustainable, in terms of product design. Sustainability is at the heart of Timberland. To talk about the footwear and apparel brand’s sustainability and social purpose journey, we welcomed A...
Making flying matter with Alaska Airlines’ Kirk Myers
March 05, 2019 17:00 - 40 minutes - 37.3 MBAlaska Airlines is serious about sustainability. For the past two years, the airline has ranked ^1 for North American aviation on the Dow Jones Sustainability Index (DJSI), a coveted honor. To Alaska Airlines, sustainability is more than an environmental or financial decision. Even as more airlines invest in fuel efficient fleets, cut in-flight waste, and adopt “green” biofuels, Alaska Airlines stands out for its commitment to sustainability. Kirk Myers, Director of Sustainability...
Finding an organic purpose with Gary Hirshberg
February 26, 2019 17:00 - 49 minutes - 45.5 MBGary Hirshberg, co-founder and Chief Organic Optimist at Stonyfield Organic, started his business with seven cows and funding from a group of Catholic nuns. Today, Stonyfield is one of the nation’s leading yogurt brands, with a commitment to healthier people, healthier business, and healthier planet. If you haven’t caught on from Gary’s title, organic is central to Stonyfield’s history, purpose, and market leadership. It’s not a buzzword—Stonyfield product is currently produced by ...
Revisiting the purpose journey
February 19, 2019 17:00 - 24 minutes - 22.9 MBPurpose 360 is about inspiring and empowering the purpose leaders of today and tomorrow. More than that, we’re committed to giving listeners actionable insights they can apply day-to-day along their purpose journey, and that of their organizations. In this episode, Carol and Chris highlight some of their favorite insights and anecdotes from our first ten episodes.
Panera puts purpose where its mouth is
February 12, 2019 17:00 - 32 minutes - 29.8 MBDuring his time at Panera, Jonathan Yohannan, former Vice President, Public Relations*, saw the company’s shift to an all-clean menu. No preservatives. No antibiotics. No artificial ingredients. Just clean food. Food as it should be. That’s Panera’s purpose today, and it’s especially commendable given how price-competitive fast casual chains are. While more chains are adding healthy choices to their menus and eliminating “bad” ingredients, none have completely overhauled their men...
How a clamshell launched McDonald’s purpose journey
February 05, 2019 17:00 - 39 minutes - 36.5 MBMcDonald’s serves 70 million people every day, worldwide. As one of the world’s most visible brands, McDonald’s has both an obligation and opportunity to create meaningful connections with those 70 million people and their local and global communities. Today, the company has a focused purpose to use its “scale for good.” Getting there wasn’t easy. Bob Langert, former VP of Corporate Responsibility & Sustainability at McDonald’s, gave Purpose 360 a candid look into the company’s jo...
How LIXIL’s SATO Toilet Helped Unite a $17 Billion Company
January 29, 2019 17:00 - 48 minutes - 44.8 MBLet’s talk about toilets. One in three people around the world lack basic sanitation. Of that 2.3 billion people, nearly 892 million relieve themselves in outside spaces. Beyond the obvious health dangers (nearly 800 children die every day from diarrhea caused by inadequate sanitation and poor hygiene), lack of access to safe and clean toilets expose women and children to the threats of violence and harassment, according to UNICEF. LIXIL – the $17 billion global company you may h...
Growing a transparent and authentic social purpose with ScottsMiracle-Gro
January 22, 2019 17:00 - 43 minutes - 39.9 MBGardening is not about immediate success or instant gratification. The same can be said about social purpose. As a company for gardeners, ScottsMiracle-Gro has a succinct purpose: “helping people express themselves on their own piece of the Earth.” Cultivating a thriving garden takes care, commitment, and flexibility to adapt as conditions change. With that, creativity – and expression – can blossom. By taking this approach to cultivating social purpose, Scotts has developed a tho...
Thinking Like a Toddler with Paul Lindley
January 15, 2019 17:00 - 48 minutes - 44.7 MBMany of our guests are on a journey to social purpose – developing it, finding it, evolving it. What’s rarer are the companies that are founded for a purpose; built from day one to address an urgent social need. Ella’s Kitchen founder Paul Lindley created his baby food company, Ella’s Kitchen, to give babies a healthy start in life – improving their lives and helping them develop a healthy relationship with food. That may not sound unique, but Lindley’s success can be attributed to...
‘Tis the Season for Purpose
December 27, 2018 11:00 - 4 minutes - 4.46 MBCarol and Chris wish listeners a purposeful holiday season and a hint at what’s to come in 2019.
Life's Good: Aligning with an Authentic Issue
December 18, 2018 11:00 - 38 minutes - 35.8 MBLG’s “Life’s Good” tagline is well known, but few people can describe what “Life’s Good” really means. Two years ago, LG started a journey to redefine “Life’s Good” through social purpose, turning a marketing strapline into an ethos with the potential to measurably impact the business and society. Mike Pepperman, Manager, Corporate Social Responsibility and Community Relations shares how LG identified its social purpose, aligned with a relevant and authentic social issue, and develo...
Leadership Through Focus — New York Life Foundation President Heather Nesle
December 11, 2018 11:00 - 40 minutes - 37.2 MBPets, education, and community parks – these are feel-good social impact efforts that brands like to support. Rightly so, as they are worthy efforts that are easy to talk about. Yet, not all companies align most authentically with such issues. As a provider of life insurance, New York Life Insurance Company faces a difficult reality each day: that their customers may pass away. This reality often means that children lose parents, siblings, or loved ones, at which point they enter a...
Brands That Take A Stand with Unilever's Kathleen Dunlop
December 04, 2018 17:00 - 20 minutes - 19 MBHow do you find your brand’s super power? Kathleen Dunlop, Global Brand VP at Unilever, is back to share the story behind the brand's efforts to take a stand in the market and beyond. With a mandate to “do good” from one of the world’s largest companies, the team behind the Vaseline brand set out to find their eponymous product’s super power. Kathleen Dunlop, Global Brand VP at Unilever, joins Carol to explore the conversations, insights, and “aha” moments that took “The Healing Po...
Nurturing a Life-Changing Brand with Unilever's Kathleen Dunlop
November 27, 2018 17:00 - 31 minutes - 29.3 MBWith a mandate to “do good” from one of the world’s largest companies, the team behind the Vaseline brand set out to find their eponymous product’s super power. Kathleen Dunlop, Global Brand VP at Unilever, joins Carol to explore the conversations, insights, and “aha” moments that took “The Healing Power of Vaseline” into conflict zones, refugee camps, and community health centers to provide potentially life-saving wound protection. Unilever has long been the bellwether of purpose-...
Multi-Generational Leadership for Good with Laura Kohler
November 20, 2018 11:00 - 30 minutes - 28.2 MBTrue to our name, at Purpose 360 we believe purpose must be embedded throughout an organization to maximize impact. Kohler takes this ethos a step further – integrating the company and its purpose with the world. Laura Kohler, Vice President of Human Resources, Stewardship and Sustainability at Kohler – a fourth-generation family executive – joins us for the second episode of Purpose 360 to explore the firm’s evolution as a privately-held company that believes better business and a...
Inspiration Through Disruption: #OptOutside with REI’s Alex Thompson
November 13, 2018 11:15 - 36 minutes - 34.2 MBWelcome to Purpose 360. We’re thrilled to make our debut, and even more so because our first guest is celebrating the fourth anniversary of one of the most disruptive and successful social purpose campaigns: REI’s #OptOutside. But first, you might want to know a little about us. Purpose 360, hosted by Carol Cone and Chris Noble, unlocks the power of social purpose to ignite business and social impact. Why listen to us? Carol created the field of social purpose in the 1980s, linkin...