Public Sector Marketing Automation Insights artwork

10: Who Should Manage Public Sector Marketing Automation?

Public Sector Marketing Automation Insights

English - July 08, 2020 08:00 - 8 minutes - 6.1 MB
Business Government abm marketing adobe analytics aem b2b g2g assetsync contentsync eloqua Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 09: Part 2 - Fedramp and Oracle Eloqua Marketing Automation
Next Episode: 11: How to Resolve IT's Concerns with Marketing Automation.

Today we discuss who should manage the marketing automation solution for the public sector. Should it be marketing/communications or IT security?