Public Sector Marketing Automation Insights artwork

Public Sector Marketing Automation Insights

24 episodes - English - Latest episode: about 3 years ago -

Oracle interviews Enautics' VP, Consultant, and Multi-Solution Architect, Dion Jones about the General Services Administration's success with Marketing Automation, Systems integration challenges and the results.

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Episodes

15. Building a Communication Infrastructure. Why it’s so important in today’s world.

May 04, 2021 09:00 - 24 minutes - 16.6 MB

Today we discuss with David Shapinsky, Senior Advisor, US Food and Drug Administration, why  technology for the Public Sector needs to transcend the current needs and team members so it can support and grow with the agency continuing changing requirements. 

Utility Companies and Marketing Automation

November 04, 2020 14:00 - 26 minutes - 18.4 MB

The opportunity utility companies have by leveraging their customer data and marketing automation to increase customer experience in these challenging times.

Public Sector Communication Automation Use Case 1

August 17, 2020 13:00 - 3 minutes - 2.6 MB

Recently we had a public sector communications director describe their situation and he wanted to know if marketing automation could help reduce their workload. 

12: How the Public Sector Can Justify Marketing Automation

July 22, 2020 08:00 - 12 minutes - 8.32 MB

Are you wondering how to justify the value of marketing automation? Today we discuss the public sector value drivers for marketing automation.  

11: How to Resolve IT's Concerns with Marketing Automation.

July 15, 2020 08:00 - 10 minutes - 7.12 MB

Does your IT team have concerns about marketing automation? Today we discuss the model Enautics uses to help public sector agencies address this concern.

10: Who Should Manage Public Sector Marketing Automation?

July 08, 2020 08:00 - 8 minutes - 6.1 MB

Today we discuss who should manage the marketing automation solution for the public sector. Should it be marketing/communications or IT security?

09: Part 2 - Fedramp and Oracle Eloqua Marketing Automation

July 01, 2020 08:00 - 14 minutes - 10.2 MB

In this episode, we joined by a representative from the Oracle Marketing Cloud to share what they are doing to apply the FedRamp process to the Eloqua marketing automation system.

08: Part 1 of 2 - What is FedRamp and Why is it Required?

June 17, 2020 09:00 - 5 minutes - 3.63 MB

This episode is part one of a two-part FedRamp series. Part 1answers the following two questions: Why FedRAMP is Critical to Government Agencies  Who Governs FedRAMP?

07: Public Sector Marketing Automation Integration Options

June 05, 2020 08:00 - 6 minutes - 4.25 MB

This episode covers the three Integration options for the Public Sector Marketing Automation.

Public Sector Marketing Automation Integration Options

June 05, 2020 08:00 - 6 minutes - 4.25 MB

This episode covers the three Integration options for the Public Sector Marketing Automation.

07: Public Sector Marketing Automation Integration Options

June 05, 2020 08:00 - 6 minutes - 4.25 MB

This episode covers the three Integration options for the Public Sector Marketing Automation.

06: Part 2 - Should the Public Sector Build or Buy Marketing Automation?

May 27, 2020 08:00 - 9 minutes - 6.51 MB

Part 2 of 2: Enautics' VP of Consulting & Sr. Multi-Solution Architect, Dion Jones answers questions from John O'Keefe of Oracle Marketing Cloud about what Public Sector agencies need to be aware of before building a marketing automation solution.

Part 2 - Should the Public Sector Build or Buy Marketing Automation?

May 27, 2020 08:00 - 9 minutes - 6.51 MB

Part 2 of 2: Enautics' VP of Consulting & Sr. Multi-Solution Architect, Dion Jones answers questions from John O'Keefe of Oracle Marketing Cloud about what Public Sector agencies need to be aware of before building a marketing automation solution.

05: Part 1 - Marketing Automation Build vs. Buy: What Government Agencies Need to Consider

May 22, 2020 07:00 - 9 minutes - 6.34 MB

Part 1 of 2: Enautics' VP of Consulting & Sr. Multi-Solution Architect, Dion Jones answers questions from John O'Keefe of Oracle Marketing Cloud about what Public Sector agencies need to be aware of before building a marketing automation solution. 

Part 1 - Marketing Automation Build vs. Buy: What Government Agencies Need to Consider

May 22, 2020 07:00 - 9 minutes - 6.34 MB

Part 1 of 2: Enautics' VP of Consulting & Sr. Multi-Solution Architect, Dion Jones answers questions from John O'Keefe of Oracle Marketing Cloud about what Public Sector agencies need to be aware of before building a marketing automation solution. 

The 2 Biggest Public Sector Email Marketing Mistakes

May 13, 2020 08:00 - 7 minutes - 5.26 MB

Today Oracle Marketing Cloud interviews Dion Jones of Enautics about the two biggest email marketing mistakes Public Sector agencies are making and the solutions. 

04: The 2 Biggest Public Sector Email Marketing Mistakes

May 13, 2020 08:00 - 7 minutes - 5.26 MB

Today Oracle Marketing Cloud interviews Dion Jones of Enautics about the two biggest email marketing mistakes Public Sector agencies are making and the solutions. 

04: The 2 Biggest Public Sector Email Marketing Mistakes

May 13, 2020 08:00 - 7 minutes - 5.26 MB

Today Oracle Marketing Cloud interviews Dion Jones of Enautics about the two biggest email marketing mistakes Public Sector agencies are making and the solutions. 

Marketing Automation Use Cases for the Public Sector

May 07, 2020 23:00 - 8 minutes - 5.62 MB

Oracle's John O'Keefe interviews Enautics' VP, Consultant & Multi-Solution Architect, Dion Jones about marketing automation use cases for the public sector.

03: Marketing Automation Use Cases for the Public Sector

May 07, 2020 23:00 - 8 minutes - 5.62 MB

Oracle's John O'Keefe interviews Enautics' VP, Consultant & Multi-Solution Architect, Dion Jones about marketing automation use cases for the public sector.

What is Marketing Automation for the Public Sector?

May 01, 2020 13:00 - 8 minutes - 6.14 MB

Today John O'Keefe from the Oracle Marketing Cloud will be interviewing Dion Jones of Enautics about what is market automation for the public sector and what results government agencies can expect from using marketing automation. 

02: What is Marketing Automation for the Public Sector?

May 01, 2020 13:00 - 8 minutes - 6.14 MB

Today John O'Keefe from the Oracle Marketing Cloud will be interviewing Dion Jones of Enautics about what is market automation for the public sector and what results government agencies can expect from using marketing automation. 

General Services Administration's Eloqua Case Study with Enautics

May 01, 2020 12:00 - 17 minutes - 12.1 MB

Oracle interviews Enautics' VP, Consultant, and Multi-Solution  Architect, Dion Jones about the General Services Administration's success with Marketing Automation, Systems integration challenges, and the results.

01: General Services Administration's Eloqua Case Study with Enautics

May 01, 2020 12:00 - 17 minutes - 12.1 MB

Oracle interviews Enautics' VP, Consultant, and Multi-Solution  Architect, Dion Jones about the General Services Administration's success with Marketing Automation, Systems integration challenges, and the results.