Your best advertising is people advertising your product to other people without you paying for media. In this episode, Adam Lyons talks to Big Baby Agency owner, Ron Lynch. Not only is Ron the brainchild behind the advertisement for the George Foreman Grill, but he also revolutionized Go-Pro video cameras to ensure they would be the industry leader in action sports cameras. Throughout the podcast, Ron teaches on how to make advertisements that work, redefine your marketing strategy, and reveals one of the most important things when it comes to creating a product that actually sells.