Marketing Your Professional Services Brand

Kimble co-founder and CMO Mark Robinson has plenty of experience of marketing professional services, having successfully built and sold two consulting businesses. In the latest PS Insights podcast sponsored by Kimble, Mark discusses his approach to building a services brand.

For Mark, a key strategy is to focus energy on a specific area – “what you are famous for” – and to establish trust and expertise in this area. Productizing the services you have on offer is an important part of building your brand, as is ‘tuning to the market’ – understanding the problems your clients face and how they change over time.

Kimble co-founder and CMO Mark Robinson has plenty of experience of marketing professional services, having successfully built and sold two consulting businesses. In the latest PS Insights podcast sponsored by Kimble, Mark discusses his approach to building a services brand.

For Mark, a key strategy is to focus energy on a specific area – “what you are famous for” – and to establish trust and expertise in this area. Productizing the services you have on offer is an important part of building your brand, as is ‘tuning to the market’ – understanding the problems your clients face and how they change over time.