Brent sits down with the Co-founder and Executive VP of Strategy at Hero Digital, Owen Frivold. Owen shares what it takes to successfully productize services to better utilize your talent and differentiate where it really matters. Owen expands by discussing the importance of:Setting a North Star vision that aligns with your value systemThe benefits of productizing your agencies services to serve clients and employees betterDefining the foundational elements in your toolboxReinvesting in the people that helped guide your successAdapting in unforeseen situations

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