POP001: Delegating your Weaknesses with Dr. Hector Lozada

Dr. Héctor R. Lozada is an Associate Professor and Fellow of the Institute for International Business in the Department of Marketing at Seton Hall University, where he teaches undergraduate and graduate courses in marketing research, international marketing, and marketing strategies. He has over 40 publications both in the US and internationally and has had many … Continue reading POP001: Delegating your Weaknesses with Dr. Hector Lozada

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Dr. Héctor R. Lozada is an Associate Professor and Fellow of the Institute for International Business in the Department of Marketing at Seton Hall University, where he teaches undergraduate and graduate courses in marketing research, international marketing, and marketing strategies. He has over 40 publications both in the US and internationally and has had many speaking engagements both domestically and internationally.

In this episode, we’ll cover:

Delegating your weaknesses
When it’s better to outsource
An hourly rate vs paying on retainer
Sales: it’s not as easy as it seems
When to look at cost as a way to invest in your future (in order to make money, you have to spend money)
Hiring a PR expert vs doing it yourself

Questions from the show:

Ryan Hanley, of ryanhanley.com
Jessika Phillips, owner of nowmarketinggroup.com

The best place to find out more information:

shu.edu

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The post POP001: Delegating your Weaknesses with Dr. Hector Lozada appeared first on Accelerating CFO.