Technology has indeed bridged geographical gaps all over the world. On the other hand, it has also become that much more difficult to forge warm, new relationships with an audience in the digital space. Bryan Wish, the Founder of BW Missions, deconstructs the process of creating an audience from scratch – from finding your purpose to eventually discovering ways to connect with your audience. Getting people to buy into the idea of you or your product isn’t as easy as it once was, but with the myriad tools available at one’s disposal, it needn’t be too difficult, given one learns how to utilize these tools.


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