Writing a book is one thing. Getting it out there is another. One of the great vehicles for writers to share and sell their books in this day and age is through podcasting. Juliet Clark talks with Daniel Gefen, the CEO of Gefen Media Group, about how he helps people become a number one bestseller in their niche through podcast guesting. Discovering the value of podcasting in his underwear, Daniel relates how he started building a business that has the potential of making him a billionaire. He shares how he went with networking and relationship building, and later on, how he prepares his clients to guest on shows. Daniel also shares his strategies to engage listeners and convert them into buyers.


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