8. Walk the Walk | Bozoma Saint John, Endeavor
Progress Through Creativity
English - June 05, 2020 03:53 - 44 minutes - 50.9 MBMarketing Business News Business News cannes lions progress advertising business creativity marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Festival Talk | Brand Activism in a Hyper-Charged Society
Bozoma Saint John is quoted as saying “I didn’t get to a place of influence because I was quiet. None of us will have any impact or influence if we are quiet. So don’t be quiet. Be loud as hell.”
In a week where global demonstrations have taken place against police brutality and racial inequality that sentiment feels as vital and relevant now as it has ever been.
In this interview Bozoma talks frankly about the position brands are taking during this time of public outcry, how they can authentically support social causes and whether they even should if their own business doesn’t walk the walk.