How to Create a Marketing Plan that Actually Works for YOUR Law Firm with Carrie Flynn - 394

Profit with Law: Profitable Law Firm Growth

English - August 31, 2023 09:00 - 1 hour - 42.6 MB - ★★★★★ - 81 ratings
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Previous Episode: The 3 Most Effective Strategies for Maximizing Profit in Your Business with Rocky Lalvani - 393

Next Episode: How a Fractional CFO Can Lead Your Business to Success with Danielle Hendon - 395

Shownotes can be found at https://www.profitwithlaw.com/394.

In this episode of the Profit with Law podcast, Moshe Amsel interviews Carrie Flynn, founder of Virtual Simplicity and fractional CMO and growth marketing consultant for law firms specializing in wills, trusts, estates, and probate. They discuss the importance of having a Chief Marketing Officer (CMO) in a law firm and when it is appropriate to hire a fractional CMO. Carrie shares insights on marketing strategies, relationship marketing, customer advocacy, and the role of SEO in a marketing strategy. She also provides tips on managing marketing initiatives and evaluating performance.

Chapters:

00:00 Introduction to Carrie Flynn

02:25 The Role of a Fractional CMO in Law Firms

11:16 The Right Time to Hire a Fractional CMO

14:35 What a CMO Does and Doesn’t Do

19:41 Determining the Best Marketing Opportunities

24:54 The Importance of Strategic Follow-ups and Communication

26:15 Creating a Referral Partnership or Program

36:57 Creative Ways to Enhance Referrals

42:50 The Role of SEO in Marketing

47:31 The 90-day Focus Approach

49:15 Avoiding the Multi-channel Marketing trap