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How Agile Marketing Can Revolutionize the Legal Industry with Tanner Jones - 392
Profit with Law: Profitable Law Firm Growth
English - August 17, 2023 09:00 - 46 minutes - 32 MB - ★★★★★ - 81 ratingsMarketing Business Entrepreneurship law firm lawyer business profit growth law firm owner Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Shownotes can be found at https://www.profitwithlaw.com/392.
In this episode of the Profit with Law podcast, Moshe Amsel interviews Tanner Jones, Vice President of Business Development for Consultwebs and host of the LAWsome Podcast. They discuss the future of marketing in the legal industry and how it relates to law firms. Moshe and Tanner dive into the concept of agile marketing and the importance of testing, measuring, and optimizing marketing efforts. They touch on the consumer journey and the importance of nurturing leads and staying top of mind with potential clients. To help listeners take action, Tanner provides an action plan that includes taking an inventory check, establishing key performance indicators, and aligning marketing strategies with goals.
Chapters:
00:00 Introduction
05:50 What is Agile Marketing?
09:41 Understanding the Marketing Funnel
12:11 How Much to Spend During Each Phase of the Marketing Funnel
14:44 Phases of Growth and Shifting Marketing Dollars
19:24 How to Find the Right Marketing Solution
26:40 The Consumer Journey
37:58 3 Step Action Plan
43:06 Overcoming Mindset Limitations
Resources mentioned:
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here.
Connect with Tanner Jones: Email | Website | Podcast
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/