Nugget 45: Tracking the Buyer's Journey

12Faces.business

English - April 04, 2023 02:00 - 12 minutes - 8.44 MB
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Anyone who might become your client moves through several stages in what has become known as the Buyer's Journey. Your marketing needs to cover each stage so that you get the best outcome from your marketing.
We say the stages are;

Awareness - thinking about starting to buyConsideration - choosing what product to buyDeciding - what supplier offers the best arrangementsRetention - after the initial purchase, you want to keep the new client for as long as possible and,Advocacy - getting reviews and other social proof from your customers to be used as a marketing asset in the early stages of the Buyer's Journey

Youtube: https://youtu.be/Y9egXRwglT0

Transcript: https://www.12faces.business/tracking-the-buyers-journey-nugget-nid45/