Javier is Co-founder of Azahar Juegos and Free to Play, companies that focus on the design and research around the use of playful paradigms in serious contexts. He has 11 years of experience working on gamification projects and has collaborated on educational projects with institutions in Colombia such as Universidad de los Andes, Sergio Arboleda, Rosario, Uniminuto, and with companies such as Bancolombia, Compensar, Grupo Bolivar, among others. He is the designer of the BEM Framework for systemic and meaningful gamification and the recipient of two awards from Tech Magazine / Gamicon 2019 for gamification projects in virtual learning.