This is a bonus on the series of the gamification process! It would be the seventh part of the series, so if you haven't listened to or seen Gamification Intro (Episode 295), Setting Up With Objectives for Gamification (Episode 296), Who Are Your Players (Episode 297), Choosing and Using Game Mechanics (Episode 298), Storyboarding and Prototyping (Episode 299) or Playtesting and Iteration (Episode 300) you certainly want to start there!