PDF Interview: Using Data To Make Decisions with Elisa Choy

Elisa is an economist and data strategist with a magic eye for data. She is a powerhouse speaker who elegantly translates big data and AI into engaging and thought provoking stories on human behaviour, society, culture and business. She predicted the winner of The Voice 2019 and 2020, and MasterChef Australia 2020 using AI.
Elisa simplifies business problems with a unique blend of strategy, finance, economics and data, and she does this with conversational ease connecting people to technology.
She is Founder of Maven Data, Australia’s first AI-powered market research agency, and Strategic Data Central, a boutique data analytics consultancy transforming organisational internal data into actionable insights to increase customers, increase sales and increase margins.
She has worked with Australia’s leading brands, government, large and small companies from SMEs to ASX10 including Woolworths, Caltex and Seven West Media.
After almost 20 years in corporate and executive roles, in this episode Elisa will share with us how she landed in the data field, insights into using data to make decisions and the lessons learnt throughout her extensive career journey.
Feel free to connect with Elisa on LinkedIn: https://www.linkedin.com/in/elisachoy
Maven Data is a world-first AI-powered strategic market research agency. To learn more about Maven Data please visit: https://www.mavendata.com.au